Featured Blog
-
The Decision
Do you already have decided if you’re going to give your organs? Well you should make a decision before it’s too late. That’s the message from the Federal Office of Public Health in Switzerland. To make you think about it, [...]
-
Coupons For Change
Coupons For Change is a website that as a great ambition to change the way we see social cause donation. The principle is quite easy, you use their coupons and they give back some of their earnings to a social [...]
-
WWF: Wonder World Fur
To celebrate WWF France 40 years anniversary, Publicis Argentina, Marcel and WWF France put together a very smart concept of integrated advertising: to create a new clothing collection, called WONDER WORLD FUR that you can buy online and where all [...]
-
Schweizerische Herzstiftung: a love story
Contexta, a Swiss advertising agency based in Bern created for the Swiss Heart Foundation an excellent and captivating spot that goes straight to the heart! Nice insight and good work to raise awareness on the number one cause of death [...]
-
Alert: a child is missing
achildismissing.org is a US website that assist in the search of the children or elderly people that go missing. Together with Ripple Branding Company, a Florida-based agency, they came up with a commercial that highlight an horrible truth…
Blog Posts
The Decision
on FOPHDo you already have decided if you're going to give your organs? Well you should make a decision before it's too late. That's the message from the Federal Office of...
Coupons For Change
on Coupons For ChangeCoupons For Change is a website that as a great ambition to change the way we see social cause donation. The principle is quite easy, you use their coupons and...
WWF: Wonder World Fur
on WWFTo celebrate WWF France 40 years anniversary, Publicis Argentina, Marcel and WWF France put together a very smart concept of integrated advertising: to create a new clothing collection, called WONDER...
Schweizerische Herzstiftung: a love story
on Schweizerische HerzstiftungContexta, a Swiss advertising agency based in Bern created for the Swiss Heart Foundation an excellent and captivating spot that goes straight to the heart! Nice insight and good work...
Alert: a child is missing
on achildismissing.org, Cap48achildismissing.org is a US website that assist in the search of the children or elderly people that go missing. Together with Ripple Branding Company, a Florida-based agency, they came up...
Frozen Cinema
on FiftyFiftyFebruary is a cold month. Specially for the ones living in the streets. FiftyFifty together with Havas Germany came up with a very efficient campaign: to turn off the heaters...
Falling in Love Again
on Live Life Then Give LifeThe Live Life Then Give Life charity aims to raise awareness about the lack of organ donors and raise fund for research. The Live Life Then Give Life charity was...
How to Shock a Celebrity
on End7End7 is a campaign from the Global Network for Neglected Tropical Diseases. The purpose of the campaign is to eradicate 7 diseases by 2020. Their fight against neglected tropical diseases...
Pantene Beautiful Lengths
on American Cancer SocietyPantene, The Amercian Cancer Society and the Entertainment Industry Foundation (EIF) continued their "Beautiful Lenghts" campaign every year since 2006. The goal is to help women who fight against cancer with free real-hair wigs....
Help Stop the Asian Carp Shake!
on Nature ConservancyThe NGO Nature Conservancy has a great project, to preserve and protect the Great Lakes of North America. This implies to avoid the invasion of the region by some species like...
Good news…
on Action Contre la FaimThe NGO Action Contre la Faim (Action Against Hunger) launched a TV spot campaign named "Bonne Nouvelle" (Good News in english) in 2012. They re-launched the campaign in 2013, as...
Spread the Love with Puffs Kisses
on PuffsFor the 2013 valentine's day, the famous facial tissue brand from Procter & Gamble, Puffs, launched a cause marketing campaign on Facebook. On the Facebook page of the app, after you liked...