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Monthly Archives: February 2013
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How to Shock a Celebrity

on End7

End7 is a campaign from the Global Network for Neglected Tropical Diseases. The purpose of the campaign is to eradicate 7 diseases by 2020. Their fight against neglected tropical diseases is important as those diseases affect more than 1 billion [...]

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Pantene Beautiful Lengths

on American Cancer Society

Pantene, The Amercian Cancer Society and the Entertainment Industry Foundation (EIF) continued their “Beautiful Lenghts” campaign every year since 2006. The goal is to help women who fight against cancer with free real-hair wigs. For this they ask people to give their hair trough [...]

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Help Stop the Asian Carp Shake!

on Nature Conservancy

The NGO Nature Conservancy has a great project, to preserve and protect the Great Lakes of North America. This implies to avoid the invasion of the region by some species like the Asian Carp. So how could you raise awareness about [...]

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Good news…

on Action Contre la Faim

The NGO Action Contre la Faim (Action Against Hunger) launched a TV spot campaign named “Bonne Nouvelle” (Good News in english) in 2012. They re-launched the campaign in 2013, as I saw it again on French TV today. At first [...]

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Spread the Love with Puffs Kisses

on Puffs

For the 2013 valentine’s day, the famous facial tissue brand from Procter & Gamble, Puffs, launched a cause marketing campaign on Facebook. On the Facebook page of the app, after you liked the app, you can sand a virtual tissue with a [...]

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A Photo Tribute To Elf

on Luckie & Co.

Maybe you remember the Elf movie starring Will Ferrell. Well this movie inspired the Luckie & Co agency to start a fundraising campaign to sheer up children during the holidays. Luckie & Co launched the luckieelf.com website where you can post via [...]

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Hot Wheels – Don’t drink and Drive Keychains

on Hot Wheels

The famous toy brand Hot Wheels teamed up with the Ogilvy & Mathers Mumbai agency to create this “Don’t drink and drive” sensibilization campaign. Those keychains depict damaged cars on which the message “Even a small drink is enough” were printed. [...]

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Check-in For Good

on Check-in For Good

You certainly know the win-win economic concept, well, Check-in For Good designed their business on the triple-win model: you save money, businesses gain new customers and organizations save money. Their concept looks like the Lexus Check-in For Charity campaign but on a [...]

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Charity Booth

on T-Mobile

Kirowski Isobar a Budapest-based agency made a great work with this campaign together with T-Mobile where abandoned phone boxes were given a second life and used for fund raising purposes. In this action, people were simply invited to use the phone [...]

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Replace Your Voicemail

on SAMU Social

A very smart campaign from McCann Brussels and the Samusocial to raise funds to help homeless people. The idea? By simply asking people to change the message on their voicemail by the voice of someone who might need your help. [...]