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Monthly Archives: March 2013

WWF: Wonder World Fur

on WWF

To celebrate WWF France 40 years anniversary, Publicis Argentina, Marcel and WWF France put together a very smart concept of integrated advertising: to create a new clothing collection, called WONDER WORLD FUR that you can buy online and where all [...]

Capture d’écran 2013-03-11 à 22.29.00  

Schweizerische Herzstiftung: a love story

on Schweizerische Herzstiftung

Contexta, a Swiss advertising agency based in Bern created for the Swiss Heart Foundation an excellent  and captivating spot that goes straight to the heart! Nice insight and good work to raise awareness on the number one cause of death [...]

Capture d’écran 2013-03-07 à 22.18.23  

Alert: a child is missing

on achildismissing.org, Cap48

achildismissing.org is a US website that assist in the search of the children or elderly people that go missing. Together with Ripple Branding Company, a Florida-based agency, they came up with a commercial that highlight an horrible truth…  

FiftyFifty ; Frozen cinema  

Frozen Cinema

on FiftyFifty

February is a cold month. Specially for the ones living in the streets. FiftyFifty together with Havas Germany came up with a very efficient campaign: to turn off the heaters within movie theatres to help people realizing what feel the [...]


Falling in Love Again

on Live Life Then Give Life

The Live Life Then Give Life charity aims to raise awareness about the lack of organ donors and raise fund for research. The Live Life Then Give Life charity was founded by two friends, Emily Thackray and Emma Harris, both born with [...]