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acf action contre la faim bonne nouvelle  

Good news…

on Action Contre la Faim   Tags: , ,

The NGO Action Contre la Faim (Action Against Hunger) launched a TV spot campaign named "Bonne Nouvelle" (Good News in english) in 2012.

They re-launched the campaign in 2013, as I saw it again on French TV today. At first I was a bit shocked, but after all that's the purpose of this campaign.

As you can see the user's comments (in french) about this video, people are either disgusted or in love with this campaign.

During the video you can hear a guy saying: "Oh no, not during lunch time!", and a woman answer: "Change the channel, it's disgusting!"

You often hear that culpabilisation is bad for fundraising, but still, the moto of this campaign is "Bonne nouvelle, la faim est plus facile à guérir qu'à regarder" (Good news, hunger is easier to cure than looking).

 

What is your opinion?

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