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Sexy Fingers

on Aides   Tags: , , , ,

This AIDES campaign received the 2012 Silver Cyber Lions in the Public Health category, and they deserved it! It is an exemple of creativity and originality since their difficult mission was to raise the awareness of young people to get HIV tested, with this colorful and interactive website www.sexyfingers.org .

The "Sexy Fingers" campaign reminds us that it is as easy to play than to get the HIV test, you just need one finger. You can find where you can get tested in France on the website, and you can also download the Android App.

AIDES partnered with the agency JWT Paris, France, which take the risk to do this campaign with a lot of "mature" content, so it's exclusive for the web and android. They got censored on the Apple App Store...

Have a look at the video from the campaign, with music from Flairs.


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