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The Gitchhiker

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Meet Mark McIntyre, a testicular cancer survivor. But it is under the name "Gitchhiker" that Mark is raising money for cancer research with the help of Canadian men's underwear maker Stanfield's.

The action is the following: Mark will be hitchhiking all the way to the Stanfield’s factory in Truro, Nova Scotia, wearing nothing more than his Stanfield's underwear. If he makes it, Stanfield’s will give $20,000 to the Canadian Cancer Society.

Stanfield's advertising agency John St. is behind the campaign. They see the action as a way to raise the brand's notoriety among young consumers.

You can become friends with the "Gitchhiker" on his Facebook page or follow him on Twitter.

You can also support the action on the official website www.gitchhiker.com.

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