Our Blog

Blog Posts
cruk enemy  


on Cancer Research UK   Tags: , ,

The Cancer Research UK foundation ask you in their new video to help them kill cancer.

Instead of using culpability to push you to make a donation, they are arguing on the fact that the enemy of cancer is research, and that we are are going to beat cancer like we beat HIV or smallpox.

It's an interesting angle that found the london agency AMW BBDO with this video.


Related Posts