Our Archives


Tap Project


We wanted to do a case study of one of the “best campaign of the decade” as AdAge said, the Tap Project. In 2007 UNICEF and the Droga5 agency came with this simple idea, that if the restaurants owner will [...]


Interview: Antoinette Ribas

on Amnesty International, Cap48, Interviews, MSF, UNICEF

Antoinette est sortie des Beaux-Arts de Bruxelles en 1999 et commence sa carrière comme Directrice de Création chez Ogilvy, puis chez Cathedral (MC Cann Erickson), LG&F (Famous), Mortierbrigade avant de poser ses valises chez AIR en 2009. Au fur et [...]


Children of Syria


UNICEF wants your attention on the Syrian crisis, which forced more than 10% of syrian population to be displaced. They need help with food and clothing for the winter. On wednesday UNICEF launched a video to that show you pictures [...]

UNICEF Stop vilence against girls pakistan_fr  

Stop Violence Against Girls


UNICEF Switzerland launched on November 20 a new advertising campaign called “Stop Gewalt an Mädchen/ Stop à la violence faite aux filles/Stop Violence Against Girls”, with four TV spots and three prints. The campaign was developed by Saatchi&Saatchi Zurich. The [...]


Own A Colour


Unicef partnered with the paint brand Dulux for their campaign “Own A Colour”. The paintbrand is offering people the opportunity to “own” a colour for £1 from a selection of 16.7 million colours. All money raised will go directly to Unicef, the [...]


Acqua For Life

on Green Cross, UNICEF

Armani is famous for his clothes and fragrance but the fashion creater is also successful in its commitment to raise awareness and funds for the Green Cross International and UNICEF for the U.S. With the “Acqua For Life” campaign, the Emporio Armani [...]

Procter Gamble Pampers UNICEF campaign cause related marketing  

UNICEF and Procter&Gamble “One Pack of Pampers = One Vaccine”


The 2012 Golden Halo Award Winner for Business is Procter & Gamble. And the numbers behind the campaign is a great call for cause-related marketing. Indeed, since P&G started the campaign ” 1 Pack = 1 Vaccine” in 2006, they helped [...]