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Don’t Adapt to Air Pollution

on Clean Air Asia   Tags: , , , ,

The BBDO's campaign for Clean Air Asia finds a great angle to get awareness about dangerous levels of air pollution in Asia.

As the debate around the Kyoto Protocol seems stuck, Clean Air Asia tell us to not adapt to the situation, they present us a not-bright future where humanity survived air pollution by having huge nose hair...

The website let you see the level of air pollution in asia, and depending of the region you click, you can see how long your nose hair should be to adapt.

The video showing a nose hair artist is simply brilliant:


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