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How to Shock a Celebrity

on End7   Tags: , ,

End7 is a campaign from the Global Network for Neglected Tropical Diseases. The purpose of the campaign is to eradicate 7 diseases by 2020.

Their fight against neglected tropical diseases is important as those diseases affect more than 1 billion people. But there is a good news, it only costs 50 cents to cure 1 person during 1 year.

So to end the neglect, End7 needed to hit hard to make the buzz. To do this they released the "How to Shock a Celebrity" video that is effectively hard-hitting but effective, I just wanted to make a donation after watching this video...

Have a look:


They made another version with a more positive tone:


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