MadClocks

The Decision

MadClocks — Fri, 03 May 2013 09:23:50 +0000

Do you already have decided if you're going to give your organs? Well you should make a decision before it's too late. That's the message from the Federal Office of Public Health in Switzerland.

To make you think about it, they came with this great short movie by stories and the Leo Burnett Zurich agency. They choosed to speak about donation with humour, instead of the usual guilty way, and we think it could make the difference to the public.

Enjoy the video:

sources: stories.ch

Coupons For Change

MadClocks — Mon, 08 Apr 2013 16:48:28 +0000

Coupons For Change is a website that as a great ambition to change the way we see social cause donation. The principle is quite easy, you use their coupons and they give back some of their earnings to a social cause.

Their current cause is to help fight hunger. For that, Coupons For Change partnered with Feeding America, for every 3 coupons you use they give the amount of one meal for Feeding America.

We think those kind of initiative can have a great impact, as it doesn't imply you to give money to help charity, instead you can save money with the coupons.

WWF: Wonder World Fur

MadClocks — Wed, 20 Mar 2013 15:45:55 +0000

To celebrate WWF France 40 years anniversary, Publicis Argentina, Marcel and WWF France put together a very smart concept of integrated advertising: to create a new clothing collection, called WONDER WORLD FUR that you can buy online and where all the benefits go to WWF France. Imaginery animals, a new species of fur and two films inspired from fashions codes call for success...

Schweizerische Herzstiftung: a love story

MadClocks — Sun, 17 Mar 2013 19:57:42 +0000

Contexta, a Swiss advertising agency based in Bern created for the Swiss Heart Foundation an excellent and captivating spot that goes straight to the heart! Nice insight and good work to raise awareness on the number one cause of death in Switzerland.

Alert: a child is missing

MadClocks — Thu, 07 Mar 2013 21:20:16 +0000

achildismissing.org is a US website that assist in the search of the children or elderly people that go missing. Together with Ripple Branding Company, a Florida-based agency, they came up with a commercial that highlight an horrible truth...

Frozen Cinema

MadClocks — Thu, 07 Mar 2013 21:08:45 +0000

February is a cold month. Specially for the ones living in the streets. FiftyFifty together with Havas Germany came up with a very efficient campaign: to turn off the heaters within movie theatres to help people realizing what feel the ones living in the streets. Note the interesting call to action...

Falling in Love Again

MadClocks — Thu, 07 Mar 2013 15:40:59 +0000

The Live Life Then Give Life charity aims to raise awareness about the lack of organ donors and raise fund for research.

The Live Life Then Give Life charity was founded by two friends, Emily Thackray and Emma Harris, both born with a genetic disease that involved a lung transplant. When both where on the waiting list they learnt that 50% of people waiting for a lung transplant died of shortage of donors. That was in 2006, when the two friends started a T-Shirt campaign to find new donors, Live Life Then Give Life was born.

They released their new TV spot in February 2013, this video represents well the issue about organ donation, it's a matter of giving a second life to someone, when yours is over.

How to Shock a Celebrity

MadClocks — Wed, 27 Feb 2013 18:32:29 +0000

End7 is a campaign from the Global Network for Neglected Tropical Diseases. The purpose of the campaign is to eradicate 7 diseases by 2020.

Their fight against neglected tropical diseases is important as those diseases affect more than 1 billion people. But there is a good news, it only costs 50 cents to cure 1 person during 1 year.

So to end the neglect, End7 needed to hit hard to make the buzz. To do this they released the "How to Shock a Celebrity" video that is effectively hard-hitting but effective, I just wanted to make a donation after watching this video...

Have a look:

They made another version with a more positive tone:

Pantene Beautiful Lengths

MadClocks — Mon, 25 Feb 2013 19:59:52 +0000

Pantene, The Amercian Cancer Society and the Entertainment Industry Foundation (EIF) continued their "Beautiful Lenghts" campaign every year since 2006. The goal is to help women who fight against cancer with free real-hair wigs. For this they ask people to give their hair trough the HairUWear and are distributed to the American Society wigs bank.

This campaign shows great results, they donated more than 400'000 ponytails were donated since 2006.

You can also see people share their experiences and what inspired them to get involved on the website of Pantene Beautiful Lengths.

Help Stop the Asian Carp Shake!

MadClocks — Mon, 25 Feb 2013 08:04:47 +0000

The NGO Nature Conservancy has a great project, to preserve and protect the Great Lakes of North America. This implies to avoid the invasion of the region by some species like the Asian Carp. So how could you raise awareness about the Asian Carp? Easy, you make a Harlem Shake video starring the Asian Carp!