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Le Souffle

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For their 20th anniversary and for the International Day for the Elimination of Violence against Women, the french Fédération Nationale Solidarité Femmes (National Federation Women Solidarity) launched their new campaign "Le Souffle" on the 25th of November 2012.

Each day the emergency number for domestic violence of the FNSF receives between 170 - 270 calls per day in 2011, and in 20 year of activity, they received more than 500'000 calls.

The french W&CIE agency took care of the campaign, which resulted in this great video called "le Souffle" (Breathe).

 

In 2010,the  W&CIE agency campaign "Se Taire C'est Participer" for FNSF resulted of the Act Responsible Award form the Cannes Lions, and the emergency number of the FNSF got an increase of 50% calls.

 

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