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Google global impact awards cause related advertising  

Google Global Impact Awards

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On December 4th 2012 Google launched the Global Impact Awards, to support organizations using technology and innovative approaches to resolve some problems regarding human conditions in our world.

Their first round of awards distributed 23 millions dollars to seven organizations with high potential projects, that use technology and innovation to reach their goals.

Here you can see the list of organizations that won the Global Impact Award.

Google started cause related marketing with Google.org to use their financial power and technology and call it the  "philanthropic arm of Google". The company distributed more than $100 millions of grants, $1 billion in technology and 50'000 hours of volunteering work  in 2012.

Here is the "Imagine If..." video from Google:

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