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A Blind Call

on Ligue Braille   Tags: , ,

Duval Guillaume Modem received the 2012 Agency of the Year prize by the ACC (Association of Communication Companies in Belgium), it was a good opportunity to make a review of one of the most famous cause related campaign they have done.

The Belgian agency Duval Guillaume realized this video for the Ligue Braille (Belgian League for the Blind) in 2007.

It's an exemple of social cause marketing, as the concept is really innovative and easy to do. It suggest to transform something annoying like a blind call into a charitable act. You just need to change your first contact number on phone with the phone number of Ligue Braille.

This campaign received a lot of media coverage from the national TV and radio in Belgium.

Have a look:

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