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A Photo Tribute To Elf

on Luckie & Co.   Tags: ,

Maybe you remember the Elf movie starring Will Ferrell. Well this movie inspired the Luckie & Co agency to start a fundraising campaign to sheer up children during the holidays.

Luckie & Co launched the luckieelf.com website where you can post via Instagram a picture representing you in a scene of the Elf movie. For each pictures Luckie & Co will donate 25$ to a children's charity.

While the campagn probably rely on hype concept such as "the Baguetting", the success is mitigated with $1'375 raised on the $5'000 maximum that was established for the December 2012 campaign.

Here you can see an exemple of a picture that was send, next to a picture from the movie.

You can see all the pictures on the website.


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