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Nescafé Plan – Tacitas

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Nescafé created in November 2012 a video with Publicis Mexico promoting the Nescafé Plan "Beyond the Cup" about sustainable and responsible coffee farming. They call the Mexican program "Desde el campo hasta tu tasa", "From the field to your cup" in english.

Nestle started the cause related program "Beyond the Cup"  in 2010.With this program, Nescafé wants to meet the coffee association 4C standards in 2015.



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