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The $#*! Kids Say

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London agency Inferno were enlisted to create "The $#*! Kids Say " video's for the NSPCC's "Don’t wait until you’re certain" campaign, which starts off with kids saying funny things before they start alluding to the neglect and abuse they suffer.

The NSPCC (National Society For the Prevention of Cruelty to Children) has launched this campaign in March 2012 that urges the public not to ignore fears about a child’s safety and pleads to the public to prevent child abuse by not ignoring the babbles and things children say.

This exciting new viral campaign, directed by Skins director Amanda Boyle, is launched in partnership with parents’ website Netmums.

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