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A Childish Letter

on Queen SIlvia Chidlren's Hospital   Tags: , , ,

The Foundation for Queen Silvia Children's Hospital provides us with a great example of Direct Marketing with their last fundraising campaign: A Childish Letter. What they did was simply to ask children from the Queen Silvia Hospital to improve the standard the letters that they will send for the fundraising campaign. The childish paintings on the letters raised the awareness of the public, as the Foundation received an increase of 320% in donations, compared to 2011 campaign.

You can check the video made by the Milk Reklambyrå agency about the campaign.


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