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The SAIH (Norwegian Students’ and Academics’ International Assistance Fund) want to change the way the stereotypes are used in fundraising campaign. So they launched this funny fake campaign, by inviting Africans to send their radiators, so the norvegians don't die of cold...

This reversal of the stereotypes raise our awareness about the way the media talks about Africa. What if an african has only information on Norway trough this video?

The "Africa for Norway" slogan in the Radi-Aid parody make us think of old real campaigns like "USA for Africa" and "Band-Aid".

SAIH received funding and support from the Norwegian Agency for Development Cooperation and the The Norwegian Children and Youth Council.

The video was made by Ikind Productions.

Here's the Radi-Aid Manifesto:

  1. Fundraising should not be based on exploiting stereotypes.
    Most of us just get tired if all we see is sad pictures of what is happening in the world, instead of real changes.
  2. We want better information about what is going on in the world, in schools, in TV and media.
    We want to see more nuances. We want to know about positive developments in Africa and developing countries, not only about crises, poverty and AIDS. We need more attention on how western countries have a negative impact on developing countries.
  3. Media: Show respect.
    Media should become more ethical in their reporting. Would you print a photo of a starving white baby without permission? The same rules must apply when journalists are covering the rest of the world as it does when they are in their home country.
  4. Aid must be based on real needs, not “good” intentions.
    Aid is just one part of a bigger picture; we must have cooperation and investments, and change other structures that hold back development in poorer countries. Aid is not the only answer.


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