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Posts Tagged: Cause Related Advertising
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How to Shock a Celebrity

on End7

End7 is a campaign from the Global Network for Neglected Tropical Diseases. The purpose of the campaign is to eradicate 7 diseases by 2020. Their fight against neglected tropical diseases is important as those diseases affect more than 1 billion [...]

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Pantene Beautiful Lengths

on American Cancer Society

Pantene, The Amercian Cancer Society and the Entertainment Industry Foundation (EIF) continued their “Beautiful Lenghts” campaign every year since 2006. The goal is to help women who fight against cancer with free real-hair wigs. For this they ask people to give their hair trough [...]

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Spread the Love with Puffs Kisses

on Puffs

For the 2013 valentine’s day, the famous facial tissue brand from Procter & Gamble, Puffs, launched a cause marketing campaign on Facebook. On the Facebook page of the app, after you liked the app, you can sand a virtual tissue with a [...]

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A Photo Tribute To Elf

on Luckie & Co.

Maybe you remember the Elf movie starring Will Ferrell. Well this movie inspired the Luckie & Co agency to start a fundraising campaign to sheer up children during the holidays. Luckie & Co launched the luckieelf.com website where you can post via [...]

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Check-in For Good

on Check-in For Good

You certainly know the win-win economic concept, well, Check-in For Good designed their business on the triple-win model: you save money, businesses gain new customers and organizations save money. Their concept looks like the Lexus Check-in For Charity campaign but on a [...]

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Lexus Check-in for Charity

on Boys & Girls Club America

In early December 2012 Lexus launched a Facebook app called Lexus Check-in for Charity, a Facebook promotion that donates ten dollars to the Boys & Girls Club America for each check-in on Facebook or Foursquare. When users check in to a Lexus [...]

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The Swiss Salvation Army @ Eurovision 2013

on The Salvation Army

The Salvation Army of Switzerland was founded under the motto “Soup, Soap and Salvation” in the 19th century. It’s an international movement, and it’s an evangelical part of the universal Christian Church. Despite they are very active on the battlefield of charity, their [...]

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Hope For The Homeless

on Pret Foundation Trust

This Christmas rythmes with charity for the British fast-food chain Pret à Manger. They effectively launched their new Hope for The Homeless donation program. You can contribute by buying their food or follow them on Twitter or liking their Facebook [...]

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Thanks a Million

on Plan A

Marks & Spencer is celebrating their one million Facebook fans by giving each fans a penny to donate to charity. The Facebook fans can choose between four charities: the Royal British Legion, MacMillan Cancer Care, Shelter and the Newlife Foundation. [...]

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Smoking Kid

on Thai Health Promotion Foundation

The Thai Health Promotion Foundation ’s campaign for the World No Tobacco Day 2012 was a great success. The campaign was made by the Ogilvy & Mather Bankok agency, which came with the idea of showing two kids asking cigarettes in [...]