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firstworldproblems-water-is-life-ddb-ad-campaign-charity-cause-related-advertising  

#FirstWorldProblems

on Water Is Life

A new ad campaign from charitable organization Water is Life features Haitian children and adults reading the everyday problems and minor irritations first world citizens post on Twitter with the popular #FirstWorldProblems hashtag. Entitled ”First World Problems Anthem,” the 1-minute video features [...]

FunTheory Volkswagen  

The Fun Theory

on Volkswagen

In 2009 Volkswagen asked DDB to generate interest around BlueMotion Technologies, a series of cars and innovations that help reduce environmental impact without compromising performance. The “Fun Theory” was born of the simple hypothesis that fun can change people’s behavior for [...]