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#FirstWorldProblems

on Water Is Life   Tags: , ,

A new ad campaign from charitable organization Water is Life features Haitian children and adults reading the everyday problems and minor irritations first world citizens post on Twitter with the popular #FirstWorldProblems hashtag.

Entitled "First World Problems Anthem," the 1-minute video features "complaints" like this one, read by a woman standing outside a house: "I hate it when my neighbors block their wifi." Or this one, read by a young boy standing among pigs and chickens: "I hate when I tell them no pickles, and they still give me pickles."

Water is Life's special project is called "The Straw," a $10 a portable water filter/purifier that the organization says can be used in any water source to provide clean, safe drinking water for a year.

Produced by ad agency DDB, the spot for Water is Life is meant to raise awareness of the nonprofit's efforts to provide clean drinking water in countries like India and Haiti.

DDB NY, a division of a global adverting agency, has done other unconventional work for Water is Life in the past. In March the company organized a campaign designed to coincide with World Water Day.

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