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WWF: Wonder World Fur

on WWF  

To celebrate WWF France 40 years anniversary, Publicis Argentina, Marcel and WWF France put together a very smart concept of integrated advertising: to create a new clothing collection, called WONDER WORLD FUR that you can buy online and where all the benefits go to WWF France. Imaginery animals, a new species of fur and two films inspired from fashions codes call for success...





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